Featured Artist – Divya N


I found Divya’s blog only a few weeks back, but the beauty of her jewelery making just stuck a chord with me. Later I realized she isn’t just into jewelery making, she does a wide range of art and crafts.

This week I bring to you Divya and her blog. Hope all of you will enjoy reading and checking her blogs as i did.

Name:                   Divya N
Blog:                   http://jewelsofsayuri.blogspot.com/
Website:               http://sayuri.hpage.com/
Location:            Chennai
[email protected] or [email protected]

Her articles on fashion/ teen issues and skincare can be found at:http://she.sulekha.com/divya-n

Can you share with us a bit about your art, your self and how it got started?
I have been crafting from my school days and I enjoy everything from painting to scrap art. This love for art and design led to me pursing a full time design career (I am a fashion design graduate of NIFT, Chennai). After working for a year at a corporate house, I decided that my heart was not in it and so I started my own label “Sayuri”, to turn my hobby of Costume jewellery making into a business that would cater to a group of people who are always looking for unique products that would celebrate their personality.

How did you come up with the brand name Sayuri?

“Sayuri” in Japanese means a small lily – to me it was a metaphor of birth of happiness after a strong bout of rain. My brand philosophy is simple – ‘Fashion is for all. So it should be practical, usable and desirable.’ The USP of the brand lies in the uniqueness of the products as there is no repetition of design and that they are all handmade.

Your Product list includes …. Gift options, packaging options, Hair accessories and jewelry

What do you do with all the Jewellery you make?

I have a good clientele both locally (Chennai, Bangalore, Trichy) as well as in abroad to whom I regularly sell my products. Apart from this I also participate in regular exhibitions and craft fairs conducted around the city

Do you take classes for others?

To interact with the students and constantly contribute to the creative process is an overwhelming experience. Apart from teaching in design institutes in Chennai, I also conduct one on one jewelry and craft classes at home, for people who like to learn at their own pace.

Which of your tools is your favorite?

My pliers, a good pair of scissors is what I rely the most on

What part of the creative process do you enjoy the most?

I love doing research, reading and experimenting with an idea to make it my own. Once I formulate an idea in my mind, I immediately find time to work on it… I just cant wait.

What keeps you motivated?

Design is my first love and it is this passion that pushes me into unknown territories in search of new ideas, experiences and opportunities. I like change and the quirkiness it brings with it.

What would be your tips, advice and suggestion to your fellow crafters?

Be open to other cultures, other ideas of beauty by reading more about it so that you don’t get stuck in a rut. By embracing new things we evolve. Just as we love to take credit for our work, give credit where it is due.

If you had no financial or time constraints, what dream project would you like to work on?

My dream project would be a design studio, where I could work with artisans to create innovative, quirky Indian products for daily use. It would be a place where interested people could learn about art and craft directly from the artisans.

Thanks Divya



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